Zebra's RTLS ATR7000 reader provides unprecedented visibility into the location of RFID-tagged items, continuously updated in real-time. Digital beam steering and wide-angle array antennas provide unmatched accuracy and coverage. Reach new heights of operational efficiency with superior and affordable real-time localization. Your business depends on accurate, up-to-the-minute data. The more you know about the position and movements of your inventory and assets, the better you can plan effectively, optimizing operational efficiency and productivity while minimizing manual, laborious, and error-prone scanning. Since it also allows you to see the direction of movement, you get an extra level of intelligence. It shows, for example, whether items are entering or exiting a truck at the loading dock.